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Rester appoints Joachim Colliander as CEO with aim to scale operations

Rester Oy has appointed Joachim Colliander (MSc) as CEO starting February 19th 2024.

Joachim joins the company with a strong background in expansion strategy and
commercialization. In his current role as Vice President Sales Strategy & Business
Execution at Finnish-Swedish forest industry giant Stora Enso Joachim has been deeply
engaged in launching and commercializing new products and innovations. Previously,
Joachim was heading the company´s biofuels business, building its platform for growth inEurope including the launch of two new mills.

“We are thrilled to welcome Joachim on board at this point of Rester’s growth and
development”, says Rester’s founder Outi Luukko, as she transitions to an advisory role
within the company from her current position as CEO. “We have built a strong foundation for Rester and the company is now ready to take major leaps in accelerating operations and international expansion. Joachim is the perfect fit for this role as he has worked with many emerging businesses as well as successfully scaling existing businesses, developing new products and driving several go-to-market initiatives. This is exactly what Rester needs at this stage.”

“I see major opportunities and significant potential in building international growth that we aim to deliver through a carefully executed commercialization strategy”, says Joachim. “Rester has all the necessary tools for global success; great products & solutions, a relevant value proposition, and also a unique position as a company in the evolving circular market. Bringing the business to the next stage will involve a lot of work, but I am very eager to take on the challenge and fully trust that we will get there with the help of our dedicated team and partners”, he continues as he prepares for his new role.

Rester is a globally recognized forerunner in textile recovery and builder of corresponding value chains. The company significantly contributes to developing a circular economy as the- largest textile recycling facility in Northern Europe with an annual capacity reaching 11 000 tons. Rester’s aim has from the very beginning been to offer companies a responsible solution for end-of-life textile recycling by producing high-quality fiber material replacing virgin raw materials and preventing excessive use of natural resources. With this, Rester supports the building of a new era and value chains in the textile industry.

Rester welcomes Joachim warmly!

For interview requests please contact:
Outi Luukko, founder & CEO
+358 400 406083
Joachim Colliander, CEO as of February 19th 2024
+358 50 525 4065

Rester Oy refines textiles mechanically to new textile fibres, which can be used by a great diversity of sectors from the textile industry to technical nonwoven materials to replace virgin raw material. Rester’s customer base consists both of businesses that supply end-of-life textiles and businesses that use recycled Rester fiber for their products. Rester’s mission is to find the best possible usage for each material type. Rester fibre products have received the GRS certificate.
Rester was founded in 2019 in Finland, fiber opening operations started in November 2021.Rester is owned by: Touchpoint Group Oy, Lindström Oy, Outi Luukko, Suomen
Teollisuussijoitus Oy (Tesi), Taaleri, Besodos Investors Oy, Founding members and key personnel.

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